SATO (, a leading global provider of Auto-ID solutions that empower workforces and streamline operations, today announced the appointment of Michael Beedles as President of SATO America, LLC. Mr. Beedles, who currently serves as Head of North America for the SATO Group, will take on the role effective immediately. He assumes the position previously held by Bob Linse.

Regarding the change of leadership, Kaz Matsuyama, President & CEO of SATO Holdings Corporation says, “We would like to thank Mr. Linse for his contributions to the development of the company during his tenure and we wish him every success in his future career. We are confident that Mr. Beedles, who has been working with the team in SATO America for the past several years, will provide continuity and strong leadership within the company, and is the perfect leader for the next phase of growth for the North American market.”

In addition to overseeing the North American market, Mr. Beedles also serves as the president of SATO Global Solutions (SGS), a group company specializing in software development and solution integration. He will drive business in North America in collaboration with SGS, expanding on SATO’s data collection systems and labelling offerings, and leveraging the company’s new printer platform, the NX Series, which will utilize IoT technology to provide 24x7 connectivity and worldwide customer support via SATO Online Services, a new service scheduled to launch later in 2015.