Hayssen Flexible Systems Presents New Branding, Emphasizing Global Growth Initiatives
Hayssen Flexible Systems will introduce its new branding to customers and partners at the upcoming PACK EXPO event held November 2-5 in Chicago. This progressive change aligns with another milestone event for Hayssen Flexible Systems; the organization announced the acquisition of Schib Packaging, Italy, in early October 2014.
Michael T. May, president of Hayssen Flexible Systems, shared the background for the company’s new look: “We are striving to create a more sustainable and vibrant future for all our stake holders. Our business has expanded and changed rapidly over these last several years in respect to global locations, product offerings, team member gifts, cultural development and business practices. Our initiatives and goals are to continue this trend at an accelerating rate in support of our vision to be one global team as we grow and enrich lives.”
Simon Lagoe, Managing Director for Hayssen Flexible Systems in the U.K. said this is the time to update branding to parallel the direction of the company. “The new logo is designed to better reflect our company’s mission statement, which includes providing trusted flexible packaging solutions.” Dan Minor, VP of Sales & Marketing added, “It is a great reflection of who we are, our rich history – the icon was inspired by the sealing jaws on Hayssen equipment which set a new standard within the form fill seal industry. While embracing our legacy, our name change also inspires us towards fulfillment of our vision of who we want to be, and we have worked to create a more representative identity.”