SATO (, a leading global provider of Auto-ID solutions that empower workforces and streamline operations, today announced the appointment of
Hayato Shindo as its new Head of Asia. Shindo, who currently serves as the Managing Director of SATO Auto-ID Thailand, will take on the role effective immediately.

Shindo has spent 15 years with SATO, holding positions of increasing responsibility in sales and management of overseas subsidiaries. He has worked across Japan, China and South East Asia. In his new role as Head of Asia, he will continue to manage operations at SATO Auto-ID Thailand, while working to oversee SATO’s expansion across the region, covering Singapore, China, India, Indonesia, Malaysia, Thailand, Vietnam, the Philippines
and South Korea.

Shindo will improve communication and collaboration in SATO’s Asian subsidiaries to better serve global and regional accounts, and focus on expanding the local customer base on a country to country basis, promoting SATO’s integrated solutions.

“Shindo-san has been instrumental in growing SATO’s presence in China and Thailand,” said Kaz Matsuyama, President and CEO of SATO Holdings. “Asia is a key growth market, and I am confident in Shindo-san’s abilities to build on his past success in the region. He is the youngest executive to take on a regional leadership role, I am very happy to be able to hand things over to someone with the energy drive and ambition to pave the way for a new generation of leadership at SATO.”

“It is great to have your past achievements recognized,” said Shindo. “Asia is an exciting place to be and there is huge potential for growth across logistics, manufacturing, retail, food and healthcare markets. I look forward to working with customers on a local, one-on-one basis, so that they can get the most out of SATO’s AIDC solutions and deep industry experience.”