Leading café bar and foodservice supplier Beyond the Bean is further enhancing its market presence with the adoption of a custom-decorated RS10 dispenser from Rieke Packaging (riekepackaging.com) for its range of Sweetbird syrups.

The syrups offer a wide choice of varieties to help create new flavor combinations for hot and cold drinks as well as classics such as vanilla latte and caramel cappuccino.

The RS10 combines the functionality and convenience necessary for use in a busy foodservice environment. It provides accurate, mess-free dispensing of the syrups, enabling the right amount of product to be used for different cup sizes. The two piece head design ensures reliable and user-friendly vertical operation.

Being able to personalize the dispenser with the addition of the Sweetbird logo has now enabled Beyond the Bean to strengthen its brand identity in an increasingly competitive market.

“We have enjoyed great success and growth since the business was first established in 1997,” says Jo Chiverton, Beyond the Bean’s logistics manager.

“The introduction of our own branded pump confirms our leading position and helps to build brand loyalty."

“Equally important, the RS10 is well-made, practical and reliable, and delivers an accurate dose each time, all of which help to reflect our premium quality image. We have also been delighted with the high levels of customer support provided by Rieke.”