Bud Light has unveiled its plans to give America's favorite beer a fresh new look in the coming year. This redesign – the first major overhaul of Bud Light's visual identity in eight years – will include a reimagined Bud Light logo and contemporized primary and secondary packaging, and is part of a larger brand evolution underway at Bud Light.
"In 2016, we'll put a more modern twist on Bud Light, from the way the brand looks to the way it acts," says Bud Light vice president of marketing, Alexander Lambrecht. "We're proud to introduce our fresh new look, which pays homage to our most iconic packaging of the past, yet feels current and unique with its bolder logo and distinctive blue colorway. It's a design that truly stands out from what's become a sea of sameness in the light beer category."