CPG companies must embrace technology, innovation despite cost pressures
In order for Consumer Packaged Goods (CPG) companies to survive and thrive amidst the explosion of e-commerce, online advertising and digital technologies, they must comprehensively re-evaluate their use of technology, according to new research released today by The Boston Consulting Group (BCG) and the Grocery Manufacturers Association (GMA).
The benchmarking survey, Navigating the New World of IT in Consumer Packaged Goods: GMA Information Technology Benchmarking 2015, shows that CPG companies vary widely in how much they spend on IT. The report also reveals different patterns and strategic choices that distinguish the IT-spending approaches of CPG companies and delves into the adoption of Software as a Service (SaaS) and Agile methodologies.