Dr Pepper launching unique label designs on 20-ounce bottles
This June, Dr Pepper is kicking off its Pick Your Pepper campaign by releasing hundreds of unique label designs that will be on 20-ounce bottles of Dr Pepper. The summer campaign celebrates millennial self-expression and gives Dr Pepper fans a chance to let their individuality shine every time they grab a bottle.
The label designs are inspired by various millennial "passion point" categories such as 90s Retro Fan, Cat Lover, Vinyl Collector, Fashionista, Gamer and many more.