In a dramatic departure from its established regional craft brewing business, Wachusett Brewing Company (Westminster, MA) is moving into new beverage territory, figuratively and literally. The company has developed a healthy alternative in the hard soda category and will be launching it nationwide in April following an initial rollout in its home state, Massachusetts. The Nauti Seltzer line is the first offering from the Craft Cocktail Company (the new company that Wachusett Brewing Company launched to manage Nauti Seltzer and future non-beer beverages) and will be arriving in four flavors — Raspberry, Lemon-Lime, Grapefruit, and Cranberry — sold in both six-packs and a variety 12-pack of 12-ounce cans from CROWN Beverage Packaging North America (crowncork.com). Each 12-ounce can boasts an appealing 110 calories, five grams of carbohydrates, 5% ABV, and all natural flavor.
“We are very excited to offer the market a series of refreshing seltzer drinks created with quality ingredients added to a clear (neutral) malt base,” says Ned LaFortune, President and Co-Founder of Wachusett Brewing Company. “This stage of our evolution as a brewer has been in the works for quite some time, and while seemingly a departure, it is actually a very logical direction for us to head next.”