Home » New look boosts reintroduction of Mylanta liquid antacid and a new line
After a multi-year hiatus, Mylanta is back. The iconic antacid brand, licensed by Infirst Healthcare Inc. from McNeil Consumer Healthcare, hit store shelves nationally in April, accompanied by a package refresh that embraces the latest consumer over-the-counter healthcare trends.
Infirst Healthcare approached Chicago-based Berlin Packaging with a tall order: entice consumers back to Mylanta by updating the flagship 12-ounce bottle; add convenience and ergonomic functionality; echo key elements of the original package design; and, most of all, convey the brand promise of fast, soothing relief.
Berlin Packaging’s design subsidiary, Studio One Eleven, responded with a custom bottle that builds on the Mylanta brand assets. The calming teal mint color is reminiscent of the original bottle, updated for a more contemporary feel.
The tapered, high-density polyethylene bottle features indents on both sides for solid gripping. New to the updated package is a clear polypropylene dosage cup that snaps over the bottle cap; the cup is debossed with the Mylanta name to discourage unintended use as well as quick return if misplaced. The dosage cup is secured at retail with a heat-sealed overwrap.
Infirst Healthcare is also launching a new line-extension, Mylanta Gas Minis, in news-worthy packaging. The gas-relieving mini-tablets can be taken on-the-go in its pocket sized, tamper-resistant pop-top container from a European package vendor. With label graphics developed in-house, the packaging allows consumers one-handed convenience along with discretion and portability.
The Mylanta relaunch, assisted by Berlin Packaging’s innovative designs, has resulted in distribution with dozens of top retailers across the U.S. including Walmart, Walgreens, Rite Aid, Dollar General, Giant Eagle, Kmart, Kroger, Meijer, Wegmans and many others.
This issue of Packaging Strategies highlights alcohol consumption trends during coronavirus including social media engagement; how to get the best pricing for your business and your customers; when and how to automate your packaging line; a jerky snack brand redesign; the importance of flexible packaging; and the tipping point in eCommerce.