With the inspiration that 'good clean food deserves good clean design,' Kashi® is launching a new and refreshed brand identity that reflects its belief that food should not only taste good, but do good. Created in partnership with Jones Knowles Ritchie, the new look is a commitment to visually telling the brand story of bringing people close to the food they love. Initial changes will be reflected across the company's logo and packaging portfolio.
As a healthy food pioneer for more than 30 years, Kashi has always been committed to creating foods that enable uplifting health. With an entire portfolio of Non-GMO Project Verified products and ever-increasing organic offerings, Kashi sought to develop packaging to better reflect its progressive food values, highlight the stories behind the foods and also revisit some of the inspiration from its original packaging. Kashi was one of the first brands to use white cereal boxes and, with this packaging refresh, is again shaking up the natural and organic category with a bold departure from imagery reliant on farm and field visuals. The new design features food front and center against a clean white canvas and accented with a design that is unmistakably contemporary – with clean lines, vivid colors and straightforward typography.