Berry Plastics announces the launch of Luster, a family of decorating processes that offers a variety of premium options for plastic closures for the spirits market. Hot foil stamp printing, which results in a brilliant and luxurious appearance, is currently available in custom and stock colors at their Bowling Green, KY, manufacturing facility.

“We can now offer spirits customers a way to present a premium, high-end image for their brand, while keeping the benefits of plastic closures,” said Brian Jacobi, VP Sales and Marketing, Beverage Division. “We are the only plastic spirits closures manufacturer that offers this type of premium decoration,” Jacobi continues. “Until now, the primary way brand owners could achieve this look was with more expensive, less user-friendly metal closures.” 

Foil decoration for closures provides a premium look

• Hot foil decorating is available in four stock colors – gold, silver, black and white
• A range of custom colors, textures, patterns and special effects can be developed
• This process is currently compatible with 33mm upscale and smooth wall closures
• Both side wall and top stamping print options are available

The U.S. spirits industry is experiencing very strong growth, with brand owners introducing new brands and flavors to meet consumers’ thirst for new experiences. Brands across the price spectrum are seeking a premium look to stand out on the shelf and deliver on a promise of a premium experience to the consumer. Berry Plastics developed Luster to create a way for brand owners to convey that premium image with a closure that seals and opens more easily and feels better to the touch than other types.