Swiss soft drink Rivella shows off new label for younger look
Switzerland’s Rivella soft drink brand relies on Constantia Flexibles (cflex.com) for innovative new label.
Recently Rivella, one of the most popular soft drinks in Switzerland, undertook a complete brand redesign. The goal was to introduce a new logo, bottle design and label with a younger, more dynamic look. The new design meant moving away from their traditional paper labels to transparent OPP wrap-around labels.