Consumers love the scent of in-wash scent boosters. So much so, in fact, it’s causing problems at retail, a challenge solved with this clever package refresh.
Many shoppers open scent booster packaging in the store to test the scent before they buy. The packages are left open and oftentimes rendered unsellable. To solve this thorny problem for Value Smart Products, a maker of private-label consumer packaged goods, Berlin Packaging (berlinpackaging.com) and its Studio One Eleven design team rethought the existing stock packaging in order to bring a novel solution to the category.