SHEBA Brand pet food expands product portfolio
SHEBA® Brand today announced two new products – SHEBA® Meaty Tender Sticks treats and PERFECT PORTIONS™ Cuts in Gravy entrées – that are now available nationwide. Both SHEBA Meaty Tender Sticks treats and PERFECT PORTIONS Cuts in Gravy entrées are made with mouthwatering real meat and individually packaged to ensure freshness. With protein-rich treats and innovative packaging to guarantee fresh feline meals, the SHEBA Brand is providing cat owners with new ways to feed and treat their cats.
"The cat food and treat category has tremendous opportunity for innovation, and we want to address the needs of consumers and cats with every new product we introduce," says Denise Truelove, marketing director for Cat Treats, Mars Petcare. "The launch of SHEBA Meaty Tender Sticks provides cat owners a premium, real-meat treat option, while the expansion of SHEBA PERFECT PORTIONS line to include Cuts in Gravy entrées offers another and tasty wet food option."
With 55% of cat owners wanting protein to be the primary ingredient in their cat treats, Meaty Tender Sticks are a healthy and nutritious treat made with real meat as the first ingredient – including beef, poultry, or seafood – and formulated without grains, artificial colors or flavors. Each package includes five individually wrapped sticks. Cat owners can choose from five delicious varieties – Chicken, Turkey, Salmon, Beef, Tuna and Whitefish. Meaty Tender Sticks are the ideal size and shape to satisfy cats and give owners a way to interact with their cat during feeding.
SHEBA PERFECT PORTIONS Premium Patés was the first in the wet cat food category to provide cat owners with the convenience of two individual and separately sealed servings – one on each side of the package – to ensure a fresh feline meal every time with zero messy leftovers to be refrigerated. The introduction of the Cuts in Gravy entrées give owners a meaty texture option in succulent gravy to appeal to their cats.