Aquaphor Baby® launched a new look for one of its most trusted products, Aquaphor Baby Wash & Shampoo. The new packaging features a convenient pump for ease of use in the tub, and a translucent bottle design that showcases what is not in the product – dyes, fragrances and parabens – that can irritate delicate baby skin and are found in other washes. The new bottle also comes with a UV filter to protect the formula from sun exposure.

"Parents want the absolute best when it comes to their baby, and this is especially true when choosing products that come into contact with baby's skin," says Erynn Keefe, marketing director, Aquaphor at Beiersdorf Inc. "We know that moms look for products that are safe and gentle, and not filled with dyes or fragrances that can irritate the skin. We designed the new packaging for Aquaphor Baby Wash & Shampoo, with its translucent bottle, to showcase that our product is clear, gentle and safe for baby's delicate skin."

Enriched with soothing natural chamomile essence and provitamin B5, Aquaphor Baby Wash & Shampoo is specially formulated to gently cleanse baby's delicate skin and hair, and is tear-free so bath time will be happy, full of giggles and smiles.

Aquaphor Baby Wash & Shampoo is recommended by pediatricians, and can also be used to gently clean a Baby's Diaper area, when a baby has diaper rash. Spokeswoman, Dr. Alanna Levine says, "Try a soothing soak. Instead of wiping and rubbing your baby's diaper area clean which can be uncomfortable, give it a quick soak in warm water mixed with a gentle, fragrance-free wash like Aquaphor Baby Wash & Shampoo and then pat dry using a soft towel." 

Skin benefits for baby include:          

  • Mild, hypoallergenic, tear-free formula
  • Light lather gently cleanses and rinses easily
  • Washes hair without irritating scalp
  • Cleanse baby's skin without drying
  • Soap-free, fragrance-free, dye-free, and paraben-free
  • Clinically proven mild formula for baby's sensitive skin
  • Chamomile essence and Provitamin B5 enriched formula to soothe baby's skin