Weight Watchers releases all-natural water enhancer
Weight Watchers wanted their new product – the market’s first all-natural water enhancer – to truly stand out in the $1 billion water flavoring category. Weight Watchers’ contract manufacturer came to Berlin Packaging (berlinpackaging.com) asking for a fresh design that would accomplish that goal – and would also accommodate easy one-handed use by the health-conscious, on-the-go consumer.
Berlin responded with a custom squeeze-and-squirt package boasting a unique silhouette that seems to burst with the fruit with which the product is made. Designed as a stock-available item by Berlin Packaging’s Studio One Eleven division, the package features a 2.1 oz HDPE monolayer custom bottle with a distinctive bulge at the shoulder, a stock flip-top closure with a no-drip silicone valve, and a full-body tamperproof shrink sleeve that is perforated at the neck for easy opening. The swelling at the shoulder and the adjacent fresh-cut produce images on the label suggest a ripe piece of fruit, subtly contrasting with competitive products made with artificial ingredients. A side panel announces that the bottle is BPA-free, furthering the all-natural positioning.