Consumers prefer new experiences over new products
According to a global survey from Q1 2016 produced by consumer insight firm Canadean (canadean.com), 60% of consumers find new experiences more exciting than new products, and are starting to seek products offering more than mere functionality.
The company’s latest report states that packaging’s role in catching the consumer’s eye is vital, as it not only forms their first impression of the product, but can enhance its functionality and consumption experience, helping the item to stand out among competition. In this way, new packaging technologies are set to grow in popularity.