Top shelf design trends for wine and spirits labels in 2017
Insights on the ways pressure-sensitive label materials can help brands deliver on consumer trends.
Consumer purchasing in the wine and spirits marketplace continues to grow, with 2016 being the 18th consecutive year consumption rose in each area year-over-year, according to statistics from the Beverage Information Group.
To cut through the clutter in this highly competitive space, where consumers are faced with seemingly endless choices and brands, a vintner or distiller’s bottle must capture attention at the point of purchase. According to Alex Kidd, creative design manager for Avery Dennison Label and Packaging Materials North America, pressure-sensitive (PS) labels can help capture consumers' attention as they browse the shelves.