A redesign of packaging for Booths’ own label wine by creative and strategic branding partnership Smith&+Village (smithandvillage.com), which played on the supermarket’s heritage as a wine importer, contributed to an increase in sales of 4.3% just over the Christmas period.
The rebranded 50cl vintage port was the best performing redesigned product, smashing last year’s sales of the 75cl bottle, with a volume sales increase of 440%.