Increasing lifestyle diseases push growth of organic beverage market
According to the TechSci Research (techsciresearch.com) report "Global Organic Beverages Market By Type, By Region, Competition Forecast and Opportunities, 2011 - 2021," the global organic beverages market is anticipated to grow at a CAGR of over 15% during 2016 - 2021 due to increasing lifestyle diseases, growing disposable income and rising environmental concerns. Growing internet penetration, aggressive marketing strategies by major companies and easy availability on the back of robust distribution network are projected to boost sales of organic beverages across the globe during the forecast period.
In 2016, about 43.7 million hectares of agricultural land was under organic cultivation, which was managed by over 2.3 million producers across the globe. Globally, the adoption of organic farming is increasing at a rapid pace as the government of countries across the globe are taking initiatives to promote and encourage organic farming and use of organic products, and have laid down favorable policies & regulations to increase the quality standard of crops used in organic farming. Moreover, leading players operating in global organic beverages market are offering products in environment friendly packaging to lure consumers.
In 2015, organic coffee & tea dominated global organic beverages market owing to increasing awareness among consumers regarding health, fitness and diet coupled with growing consumer's consciousness to reduce calorie intake due to increasing number of diseases such as diabetes and obesity. Region-wise, Europe was the largest demand generating region for organic beverages across the globe in 2015 due to improving lifestyle and growing awareness regarding the health benefits associated with organic products.
"Increasing average household annual spending on food, rising awareness about health benefits associated with organic foods, greater accessibility of these products through small to medium scale retailers, continuous development in supply chain network and implementation of initiatives to encourage farmers to switch to organic farming are projected to fuel organic food sales across the globe. Additionally, a number of organic food manufacturers are also complying with international standards and are labelling their products accordingly in order to increase acceptability of these products across the globe." says Mr. Karan Chechi, research director with TechSci Research, a research based global management consulting firm.