Why would you dress a ground-breaking formula in last year’s trends? Tailor-making a bottle, compact or tube can take many turns, from a subtle addition of a vogue-ish cap or sheath, to an avant-garde decoration treatment or a new, high-tech dispensing system that will become a benchmark in the industry.
“In a cluttered marketplace that is constantly searching for the ‘next big thing’, bespoke package design adds differentiation and a competitive edge. Each bespoke project is unique, but there are always certain steps you need to take to turn your vision into reality,” says Quadpack designer Rubén Caño.