Research shows consumers want it all – safety, leak prevention, freshness and ease of opening
Selig Group (seligsealing.com), a global leader in sealing solutions, has announced new consumer research results[i] that show that when selecting a product, freshness, as well as tamper and leak proof packaging is of greatest concern.
The research, carried out with U.S. consumers in focus group discussions asked detailed questions to gauge their experiences with milk, peanut butter, mayonnaise and protein powder seals on packaging. Although ease of opening was ranked as important, safety, leak prevention and maintaining freshness were ranked as extremely important.