Expanded pet food line takes on recyclable cartons
Not often seen in the pet food category is carton packaging. Petcurean chose Tetra Pak® (tetrapak.com) cartons as an innovative and sustainable packaging option. The brand has expanded its NOW FRESH™ line with stew and pâté recipes for dogs and cats, made with 100% fresh wild salmon, turkey or pork in nutrient-rich turkey bone broth.
“Our NOW FRESH stew and pâté recipes have a number of characteristics that make them a unique category leader in the wet food market, including fresh, human-grade ingredients, and innovative eco-friendly packaging,” says Walter Cosman, general manager at Petcurean. “We have long been testing recipes to add fresh, healthy and delicious wet food offerings to our NOW FRESH line-up, and are excited to now offer them for pets across the U.S.”