Six Key Trends Driving the Sales of Fresh Fruits & Vegetables
Consumers' consumption of fresh produce grew steadily—albeit modestly at about 1.3%— between 2011 and 2016. As market research firm Packaged Facts (packagedfacts.com) forecasts in the new report Fresh Produce: U.S. Market Trends and Opportunities, moderate annual gains will continue over the next several years through 2021.
"Fruit and vegetable producers benefited from steady growth among the U.S. population, as well as from the fact that all age groups have high usage rates, especially Gen X adults," says David Sprinkle, research director for Packaged Facts. "Fruits and vegetables are expected to continue experiencing growth in niche areas as consumers persist in seeking out novel flavors from around the world. Increases in disposable personal income will support purchases of premium fruits and vegetables, including non-GMO, organic, and locally grown types. Also, marketing strategies focusing on health and the delicious taste of fresh produce will help fruits and vegetables to expand their appeal and per capita consumption."