Born and Bred Vodka from Idaho Concocts a Western Story
Converter Mepco turns to Avery Dennison for a label substrate that ensures shelf appeal
You’ve seen it before in the store liquor aisles: shelves and shelves of similar bottles. That makes it especially difficult to brand a spirit like vodka, where the liquid product looks exactly the same as the one next to it on the shelf. To really stand out, the differentiator often is the package—both bottle and label.
Born and Bred Vodka, produced by Grand Teton Distillery of Driggs, Idaho, is a lifestyle vodka brand created through a collaboration between the distillery and actor Channing Tatum. The distillery relies on its bottle and label to relate the product to the lifestyle of the Mountain West.