Bain Capital Private Equity has acquired World Wide Packaging LLC (wwpinc.com) a leading provider of cosmetic packaging components, plastic tubes and formulation/filling technologies. Simultaneous with Bain Capital’s purchase of World Wide Packaging, the firm has agreed to purchase a Chinese cosmetics packaging manufacturer and plans to merge the two companies to form a fully integrated solutions provider. Bringing together World Wide Packaging’s design capabilities, rich library and fast turnaround times, with reliable manufacturing capabilities in China, the combined entity will provide solutions to beauty brands in the U.S. and beyond.
Established in 1980, World Wide Packaging provides the cosmetics and personal care industries with a complete range of packaging components, custom and stock molding, and full service turnkey operations. WWP has dedicated component- and tube-manufacturing facilities, offices on the east and west coasts of the U.S. as well as in Suzhou, China, and a global sales team. The company has a proven history of developing cutting-edge, problem-solving packaging solutions for a wide range of beauty brands including Estee Lauder, L’Oreal, Shiseido, Dermalogica and Milk Makeup.
Bain Capital Private Equity’s proven operational expertise and ability to leverage a fully integrated global team presents a significant advantage for companies looking to identify and execute opportunities on a global scale and to tap into Asia’s high growth markets. The firm has extensive experience in consumer industries with investment in companies including Carver Korea, Canada Goose and Blue Nile. It also has experience merging the operations of two companies, both in the U.S. and across multiple regions.