The debut of Peet's Baridi Black Nitro canned cold brew brings the draft experience of nitro cold brew on-tap to on-the-go convenience. Nitro elevates the flavor profile of Baridi Blend, its cold brew base, with an infusion of nitrogen from widget technology within the can.
"Nitro was the logical next step after the successful 2016 launch of our bottled Cold Brews. Our new canned Nitro lets us further tap into this fast-growing cold brew category, which Nielsen shows has nearly doubled in the last year, with a true draft experience in a can. We are excited for coffee fans to experience the physics of nitrogenization from our widget technology that gives our Baridi Black cold brew a creamy texture and highlights its delicious chocolatey notes," said Gretchen Koch, Director of Marketing and Innovation, Coldcraft, Peet's Coffee.