Unilever brand Rexona got a sporty new look that taps into the passion that the brand’s core consumers all over the world have for soccer. Global strategic partner, PB Creative (pb-creative.com), developed a fresh brand identity for Rexona (Sure brand in the U.K. and Ireland) that would connect with fans through a universal shared passion—soccer—and celebrate their love of the beautiful game.
The new limited-edition range, which works across the aerosol, compressed spray, stick and roll-on, had to reinforce Rexona’s efficacy as a personal-care brand and support its 'move more, live more' ethos.