BiC's Soleil Razor design was refreshed by Smith Design (smithdesign.com), which provided an extensive design exploration, refinements and final art for a new premium razor within the portfolio. BiC Soleil Balance is a new five-blade disposable razor with moisture bars with flexible blades that adjust to the contours of the body. The shea butter‒infused moisture bars lather when wet, eliminating the need for shaving cream.
The refreshed BiC Soleil portfolio has a cohesive look and consistent architecture that allows each pack to highlight the brand, the product name, functional and emotional benefits as well as the razors themselves. As part of its design exploration, Smith Design presented a range of colors and treatments that visually communicate moisture (and Moisture Bars made with Shea Butter) as well as a friendly, feminine and easy-to-read treatment of Soleil Balance.