HP Collaborates with Coca-Cola to Reinvent Relations
With the aim to provide unique experiences and enhance personal engagement with consumers, HP Inc. (hp.com) collaborated with Coca-Cola to bring the famous "Share a Coke" campaign to India.
The initiative aims to give people the opportunity to celebrate relationships that have evolved over the years and reignite them by creating a moment of happiness that comes from sharing a Coke. “Share a Coke” campaign is being technologically supported by HP Indigo digital printing.