The PepsiCo Foundation, the philanthropic arm of PepsiCo, and The Recycling Partnership have launched All In On Recycling, the largest ever industry-wide residential recycling challenge to make recycling easier for families.

The PepsiCo Foundation is providing $10 million in funding to jump start the challenge. The goal of the challenge is to raise $25 million in total donations from leading businesses, companies and organizations. In addition to contributions from other corporations, the more than 2,800 communities that participate in the initiative are expected to triple the collective investment, catalyzing roughly $75 million in municipal funding, and bringing the total amount of support to $100 million.

The Recycling Partnership estimates the All In On Recycling challenge will help the U.S. capture 1.9 million tons of quality recyclable materials over the next five years, including 7 billion bottles and cans. This would result in a total greenhouse gas avoidance of 5.5 million tons of CO₂ – the equivalent of removing more than 1 million cars off the road for a year.

Half of the total funds raised by this challenge are expected to help provide: 1) curbside carts to more than 550,000 households – a proven way to double the number of recyclables recovered; and 2) the missing infrastructure needed to recover recyclables from multi-family homes such as apartment buildings and condos, which is one of the most challenging segments of the population to serve. The other half of the funding will support critical recycling education and operational programs that will increase collection of recyclables while reducing contamination.

The plan is to utilize some of the funds raised from the bold initiative to provide recycling solutions across the country to cities such as Miami, Fla. and El Paso, Texas; as well as the State of Michigan and the Central Ohio region – to name a few places.