Vodka Packaging Design Gets More Teeth for Halloween
The goal of the packaging was to help SVEDKA stand out from the crowd during the popular Halloween sales window and disrupt an oversaturated category. BRIGADE (wearebrigade.com) took on the challenge, having created previous successful limited edition designs for the brand.
“Too often we see brands returning to the same worn themes: pumpkins, skeletons, candy corn,” said Robert Parker, creative strategy director at BRIGADE. “We wanted to make sure that SVEDKA’s 2018 Halloween creative belonged to the season without blending into the space.”