Chillio is a startup brand created by three friends. Bored with mainstream adult drinks, the trio set out to find an interesting product that would challenge the soft drink category. The new packaging design was created by Slice Design Ltd. (slicedesign.co.uk).
The concept of Chillio was born from the desire to replicate the warm sensation of alcohol but in a non-alcoholic drink. The team experimented with different juices and discovered that adding pasilla chile (or "chilli" in British) to a juice created a very interesting and unconventional drink.