The Association for Dressings & Sauces (ADS) announced The Clorox Company the winner of the Package of the Year Award for its Hidden Valley Simply Ranch Dressing Package at the ADS Annual Meeting held October 13-15 in Denver, CO.
“The Simply Ranch Packaging has style and substance. The custom carafe design reinforces the product concept of clean label and hand crafted. Not only is it beautiful but it was also designed with sustainability in mind,” said Miranda Helmer, research and development director at The Clorox Co.
“It’s made of low gram weight plastic in combination with a shrink sleeve. Those that have tried to apply a shrink label to a curvy lightweight polyethylene terephthalate (PET) bottle know the difficulties, yet you’ll see we refined it so that it has a smooth wrinkle-free finish and great presentation of the product,” said Helmer.
The Package of the Year Award is presented by ADS to increase the awareness of packaging and to celebrate the accomplishments of the packaging industry for dressing, sauce and condiment-related packages. Nominations for the award were received and ADS members cast their votes for the package deemed most innovative at the ADS April 29-May 1, 2018 Technical Meeting in Charlotte, NC.