Naturipe Farms Rebrands Packaging with Millennials & Gen Z in Mind
Naturipe Farms, a farmer-owned produce company since 1917 has its sights set on millennials and Gen Z with a rebrand that is as fresh as their berries. A new logo, packaging and in-store merchandising are now in grocery stores across the U.S. and Canada.
The rebrand is a result of a comprehensive consumer research study that determined what Millennials and Gen Z — the largest demographic of shoppers — wanted to see from the Naturipe Farms brand.