Procter & Gamble Co. has already achieved its goal of delivering 15 billion liters of clean drinking water to those in need by 2020, and the company has raised its target to 25 billion liters of clean water by 2025.
The consumer goods company, which makes the new Waterless Foam Dry Shampoo, has worked since 2004 with a network of more than 150 partners to raise awareness of the global water crisis and provide water to families in more than 90 countries.
The new goal of the P&G Children’s Safe Drinking Water Program is to provide more than 100 billion glasses of water worldwide through a simple purification process invented by a Procter & Gamble laundry scientist.
With just one P&G Purifier of Water packet, a bucket, a stick and a clean cloth, 10 liters of dirty, potentially deadly water can be turned into clean, drinkable water in 30 minutes, according to Procter & Gamble.
Nearly 844 million people globally do not have access to clean drinking water, P&G stated, citing the World Health Organization statistics.