In 2009, MillerCoors eliminated an estimated 11 million pounds of packaging. That included, for Coors Light 12-pack cans, the reduction of corrugated fibreboard by 5.8 million pounds-the equivalent of 8,700 trees. It also “substantially reduced” the board used in 18- and 20-bottle packs.
Its goal for 2015: Reduce its retail packaging by 2%.
The full report is available on theMillerCoors website.