7-Eleven Goes Light with Vitaminwater Slurpee
It's the first glacéau vitaminwater Chill carried by 7-Eleven stores. Taking a cue from the latest flavor trends, 7-Eleven and glacéau chose blueberry-lavender as the featured flavor for the launch of the Slurpee Lite drink.
The frozen slush drink in periwinkle blue is naturally flavored, contains no sugar and has 20 calories per 8-oz. serving.
"Botanical extracts really complement fruit flavors and have been popular ingredients in desserts, high-end chocolates and mixed drinks in the last few years," said Jacob Barnes, 7-Eleven proprietary beverages director. "We wanted to be on the leading edge of the botanical beverage trend as they gain in popularity and mainstream acceptance. The Blueberry Lavender vitaminwater Chill is really big on flavor for such a low-calorie content. It's ideal for someone who loves Slurpee drinks, but may be looking for a lighter alternative."
glacéau vitaminwater is a top-seller in the non-carbonated, flavored water category at 7-Eleven c-stores. The new Blueberry Lavender Slurpee Lite flavor echoes the newest bottled vitaminwater flavor, the Ice side of a "Fire and Ice" flavor rollout, also sold at 7-Eleven.