A twenty-something entrepreneur hits pay dirt by reusing consumer packaged goods waste.
Green companies think they can charge premium prices,” says TerraCycle founder Tom Szaky. And though he could probably have an easier time of it if his own eco-conscious company followed suit, Szaky says the tendency for competitors to keep green products at the high end of the price range is, in fact, helping him. “Since we’re not doing it,” he says, “we’re gaining a lot.”