Each year, we profile the people who are making the biggest impact with packaging. Even in these tough times, this group of marketers, designers and innovation officers is demonstrating leadership with a strategic approach to packaging that is resulting in stronger, more relevant brands. There’s more than just design inspiration here. These individuals are making decisions, taking risks and championing packaging within their organizations in ways that influence business strategy. They’re using packaging to convey brand meaning and offer a point of view. And they’re making lasting consumer and shopper impact as a result. This group of six joins the ranks of past BrandInnovators in defining the meaning of brand packaging today-and, more than likely, in the years to come.

 

This year's profiles can be found here.