Downsizing on the way up-but at what cost to brands?
- Nearly half (47 percent) said they preferred large, economy sizes with lower price points per serving
- Only 17 percent preferred new, smaller pack sizes at lower prices
- And just nine percent suggested CPG manufacturers downsize or modestly reduce the packaging size of products, keeping the price of the product the same.
Other responses included raising the prices of existing items proportionally (8 percent); offering fewer sales (8 percent); offering the same number of sales, but at less of a savings (7 percent); and producing slightly lower quality products, but keeping the price the same (4 percent).