Welcome to BRANDPACKAGING’s BrandInnovators 2008. Culled from nominations and our own due diligence, this diverse group includes veteran multi-national marketers and designers, and scrappy entrepreneurs who’ve taken their talents on the road. It’s a mix of individuals that reveals some great insights-namely, that powerful packaging isn’t necessarily tied to a powerful budget and that the layers of approval and confluence of opinions in large CPG companies don’t have to stifle a brand.

This crop of BrandInnovators demonstrate that, with the right person at the helm, there’s always an interesting way to make the most of your packaging and, as a result, your brand. So, champion the cause of packaging! Elevate packaging in the marketing mix! And, like our BrandInnovators, reap the sweet rewards…