Ronhill Unlimited is said to be the world’s first cigarette packaging with a QR code. Scanning the quick-response code with a smartphone takes the user to a mobile website that, based on his current location, identifies the nearest smoke-friendly spot. Sold in southeastern Europe (ex-Yugoslavian countries like Croatia, Bosnia and Hercegovina and Serbia), the packaging is a permanent extension of the Ronhill cigarette brand, manufactured by TDR.
Package design and project communications: Bruketa & Zinic and Brlog