Rather than use the typical jewelry-style box, the Issey
Miyake VUE watch features packaging that hides and protects the watch within
the layers of a note pad. Users lift the box top and flip through a stack of
recycled paper to reveal the watch, concealed within a t-shaped die cut. The
concept creates a memorable opening experience that also reinforces a “spirit
of discovery” that is central to the brand.(Package design: Fuseproject, www.fuseproject.com)
