At a bar or nightclub, liquor bottles may be difficult to see, or differentiate from others. Thus, Chivas Brothers created the Ballantine’s Finest Scotch whisky bottle, featuring a graphic equalizer. The bottle is battery powered and appears to respond to music as the equalizer illuminates intermittently. The dark blue spray-coated bottle is part of an on-trade-led initiative for Ballantine’s Finest called “Listen to Your Beat.” (Package design: The Core,www.coredesign.co.uk; Technical specification + production: Kandoo,www.kandoofilms.com)
