Annie’s salad dressings have been defined by their unique illustrations, but, over the years, haven’t maintained a consistent look. As a result, the brand introduced new packaging that unifies the line and features updated illustrations that maintain the creative identity of the brand. Color-coded variety names and a uniform logo provide better brand consistency and clarity. The brand name is embossed on each bottle, above the label, and bright, uniform neckbands finish the look. In testing the packaging, Annie’s Naturals core consumers preferred the new look 32 to one.

March 2010

Deutsch Design Works,