The creation of a Harvard Business School graduate, Flavrz is a new low-sugar liquid drink concentrate developed to minimize packaging excess. One 16oz glass bottle contains enough concentrate that, when mixed with water, makes 30 to 40 individual servings-eliminating the waste associated with single-serve drink bottles. The USDA-certified organic brand targets eco- and cost-conscious consumers with three flavors and (current) East Coast distribution in health food stores, supermarkets, food coops and gourmet grocers, where it retails for $7.99.