When Canada’s premier lingerie retailer decided to launch its first fragrance, it knew the brand would have to reflect the store’s sexy, yet sophisticated repute. Inspired by LaSenza’s lingerie, the perfume bottle features 360-degree wrap printing resembling black lace with exotic florals. To complement the bottle, the carton reveals a hand drawn lace pattern with a garter-like brand mark wrapping around the entire package. These premium finishes were meant to convey value and quality.
LAUNCH DATE
December 2009
PACKAGE DESIGN
Beardwood&Co.,www.beardwood.com
GLASS DECORATION
Decotech,www.decotech-inc.com
EDP CARTON PRINTING
MPS,www.multipkg.com
LABEL PRINTING
Dow,www.dowindustries.com
BODY PUFF CARTON PRINTING
Balance Inc.,www.balanceink.com
