RC Cola International is launching its Orient Emporium Tea brand in 25cL slim cans featuring an intricate Asiatic design. Vibrant emerald and topaz jewel-toned cans are illustrated with elements from nature, like dragonflies, bamboo shoots and chrysanthemums. The design was challenging to execute, and RCI relied on high quality printing technology to reproduce the complex graphics. The investment in packaging, says Moshy Cohen, RC Cola vice president for business development in Eastern Europe, was an investment in the brand: ”We are in the advanced stages of globally expanding our brand portfolio in the South America, Far East and Middle East markets. Its success will depend on superior design execution of our unique brand promise.”

Cans and printing technology: Crown Bevcan Europe and Middle East, www.crowncork.com