Mii is the first make-up brand developed by Gerrard International, a distributor to beauty salons and spas. The new line of mascara, eye shadow, foundation, brushes and more focuses on enhancing individual beauty and bringing out “the real me”. The name is an aural representation of the brand’s identity, and each black or white package features minimal copy that provides useful hints and tips about how to best use the product.
Launch
November 2010
Brand strategy and package design
Pearlfisher, http://www.pearlfisher.com
